Opinions and insights straight from the man who started it all. Gary Slack shares his hard-earned marketing wisdom from three decades in the trenches and offers his take on the ever-evolving practice of B2B marketing.
This monthly series takes on the most pressing challenges facing B2B marketing leaders. Learn how to successfully integrate marketing across regions and departments, how to get access to and create value from your data, how to wrangle marketing ROI measurement and more.
A bi-weekly series designed specifically for the on-the-ground marketer making it all happen. Get unstuck with practical answers to the sticky, ever-nagging questions like "Now what do I do?" whenever they rear their heads.